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A Kyiv Studio Places Its Wager on the Vertical Drama

At first, Holywater was not a television outfit. Bogdan Nesvit and Anatolii Kasianov started the company in 2020 in Kyiv, Ukraine, and its product lineup even now reads more like a lab for mobile entertainment than a streaming service. My Drama sits beside My Passion for books, My Muse for AI and FreeBits. That spread matters, since it reveals a business that sees video as one of several consumer products rather than its entire identity. The vertical drama, a format born in China as duanju and framed 9:16 for a phone held upright, became its eventual wager. Moving into this market was a Bound by Honor online bold step for a small Ukrainian firm, as the genre’s biggest names were backed by Chinese and Singaporean groups.

The My Drama App Launches in Spring 2024

Spring 2024 saw the launch of the My Drama app, although the precise date depends on which source you trust. Google Play shows March 13, 2024, the App Store lists May 9, 2024, and TechCrunch dated the launch in April. The gap between those store dates indicates that Android came first and the iPhone version came about two months later. The genre’s favorite tropes shaped the initial slate. Initial titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss reveal most of what you need to know about the mood just by their names. It was not the stories themselves that eventually set the company apart, but the collaborator it would soon be making them with.

Fox, $22M in Funding and a Webby Award

My Drama stopped being a startup curiosity in October 2025. Under a deal that came with a commitment to make more than 200 vertical titles over two years, Fox Entertainment took an equity stake in Holywater. Horizon Capital headed a $22M funding round for Holywater three months later, in January 2026. Among the Fox-produced titles on the service are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. In its App Store listing, the company features a further credential: a Webby Award for Best Streaming Service from 2025. Combined, those milestones give My Drama something few rivals can claim, namely a major American studio acting as both shareholder and producer.

The My Drama Fact File

The quick version of the story is in the table below, for readers who only have a minute. The ownership, legal, platform and pricing details that matter most to a new viewer are gathered in one place. The prices are the ones listed in the US App Store as of September 2026. They differ by country, platform and promotion, so use them as a guide rather than a fixed quote. The app shows 5M+ downloads on Google Play, which is the store the install count refers to. Which legal entity you deal with is determined by where you live, a point that is relevant if you ever need to dispute a charge.

How Watching on My Drama Plays Out

At its heart, the experience is the same one the whole category rests on. Formatted for an upright phone, episodes are vertical, and in this genre they typically run a minute or two before a cliffhanger nudges you toward the next. With series often running anywhere from 20 to 100 episodes, a single story can quietly swallow an evening in short bites. The range of screens it supports is where this drama app truly sets itself apart. Besides iPhone, iPad and Android, it appears for Apple TV running tvOS 18 or later and for Vision Pro. This big-screen option is less common than you might think: by comparison, ReelShort’s App Store listing shows no Apple TV version at all. Admittedly, a 9:16 frame will never fill a widescreen television, yet the option turns a solo phone habit into something a couple can enjoy together.

Holywater’s own early productions and the growing Fox slate share the library, which blends the two. As titles like Billionaire Blackmail and Bound by Obsession make clear, the Fox releases stay close to the genre’s well-worn formula. Here, the candid caveat is scale. The app shows 5M+ installs on Google Play, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. That gap shows where My Drama sits in 2026: a well-financed challenger rather than the category leader.

My Drama Pricing in 2026

Holywater sells access three ways, and the key figure is the weekly pass. “My Drama: Full Access” costs roughly $19.99 per week in the US App Store as of September 2026. ReelShort, ShortMax, DramaWave and GoodShort list their weekly passes at about the same price in the same store, so My Drama is level with them. Coin packs, used to unlock individual episodes, run from roughly $4.99 to $24.99. The store also lists a separate Premium tier at roughly $4.99 to $9.99, giving lighter viewers lower-cost entry points than the full pass. Just as with its rivals’ plans, the weekly subscription keeps renewing automatically until you cancel the plan. The figure on your own screen may be different, because prices vary by country, platform and promotion. Do the math before you commit, because four renewals of a $19.99 weekly pass add up to about $80 a month.

Terms to Check Before You Pay

The terms of use for My Drama include fine print worth more attention than most viewers give it. Coin purchases are final, so there is no easy refund if a series disappoints after you unlock it. After 12 months of inactivity, coins are also forfeited, so a balance you ignore for a year can simply vanish. Anything you buy on the web is described as non-refundable except where the law requires otherwise. A 14-day right of withdrawal covers viewers in the EU and UK, in line with the consumer rules in those markets. Deleting the app does not cancel your subscription, and the terms say so plainly, and that is the most important point of all. To cancel on an iPhone, go to Settings, then your name, then Subscriptions; on Android, use the Subscriptions menu in Google Play. Apple or Google, not Holywater, deal with refunds for store purchases.

Understanding exactly who sits on the other side of the contract is useful too. Everyone outside the US contracts with Holy Water Limited in Nicosia, Cyprus, while US users contract with XOLY LIMITED, a Delaware company. Here, as with any vertical drama app, a further warning is worth making. A site promising modded APKs, unlimited coins or free coin generators is unofficial, and it is not a safe way to watch anything. When the price seems too high, the proper move is to cancel the pass, not to hunt for a hack.

Our Verdict: A Challenger With Hollywood in Its Corner

My Drama is not the largest vertical drama app, and on install counts it is not close. Instead, it offers an unlikely combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers, the practical upside is Apple TV support, which ReelShort, for one, does not list. A weekly pass of roughly $19.99 that renews quietly in the background is the downside, the same one that dogs every rival. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas make the more obvious choice. Anyone who wants Fox-produced romance and the option to watch on a television should know that the My Drama app earns a place on the home screen. Whatever you decide, never rely on the delete button: create a reminder the day you subscribe and cancel through your store account.